Gun policy challenges—messaging and politicians

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President Barack Obama’s recent executive orders concerning guns illustrate two important points: the difficulty with messaging gun policy, and the gap between what Americans favor and how politicians vote.

First, let’s look at the issue of messaging. If you watched the CNN town hall meeting two weeks ago, you heard the president talk about background checks, adding more agents to the FBI, and the benefits of “smart gun technology.”

One of Obama’s executive orders mandates that everyone engaged in the business ...

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