Posts Tagged 'hello sugar'

Is litigation over bras frivolous? No way!

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For those of you who missed it, Victoria’s Secret and its affiliate, La Senza, have just engaged in combat with Maidenform—okay, they’re actually litigating, but their cause is awfully important—over who has the right to produce—yes, you guessed it—a bra. Not just any bra, mind you.  We’re talking about the “Bombshell ® brassiere” and the “Hello Sugar ® brassiere.” (Yes, it’s difficult not to engage in sophomoric jokes about this.)

You see, Maidenform accused Victoria’s Secret and La Senza of infringing ...

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