Is there ever a good time to hear disturbing news?

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I’ve been thinking a lot about the controversial Nationwide ad, “Make Safe Happen,” that ran during the Super Bowl. Critics characterized the ad, which dealt with accidental children deaths, as depressing. The ad didn’t go into detail about how often kids needlessly die or the causes, so here are some statistics for the U.S.:

  • Drowning is the leading cause of injury death for children ages 1 to 4, and three children die every day as a result of drowning.
  • Every day, ...
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